Analytics – A big game changer

Analytics is described as the fusion of technologies, practices, competencies and applications for the constant review of business performance to achieve insights. Several factors utilise in it such as data: statistical and quantitative analyses, management based on facts to propel decision making processes.

Business intelligence software is used in the analysis of business data to comprehend better strengths and weaknesses of a corporate organisation. Analytics software enables the company to perceive the relationship between collection of data for utmost utilisation of resources and smart decision making. It plays a vital role in the corporation’s strategic planning efforts.

Benefits of Analytics Software: Analytics software makes the lives of business and corporate planners less difficult since it combines business information. It can be programmed to monitor sales payments, supply inventories, and related functions. A Business analytics program establishes who clicks links used in a website, which includes information like plug-ins, browsers and operating systems being used. It also analyses some aspects of said information to spare analyst from the trouble of performing this function manually.

SAS (Statistical Analysis System) is one of the best analytics software available in the market. SAS is software that can alter, mine, manage and retrieve data from a variety of sources and perform statistical analysis on it. In order to use this Statistical Analysis System, data should be in spreadsheet table format. SAS provides a graphical point and click user interface for non-technical users and more advanced options through SAS language. SAS programs have a data step which manipulates and retrieves data, usually creating a SAS data set which analyses the data.

SAS is said to be the analytics of the years to come. It integrates the strengths of technologies and solutions to resolve fraud issues in financial services. Also integrates addressing challenges that confront industries with regards to the rising value of customer relationships, optimisation of information technology networks and risk management.

Technical Overview: Each step consists of a statements series. DATA step has executable statements that result in the software taking action, and declarative statements that provide instructions to read a data set. These sets are organised into tables with rows called observations and columns called variables. Each piece of data has a descriptor and a value.

SAS program provides an extraordinary range of data analysis and data management tasks compared to other analytics software such as Strata, SPSS etc. SAS is difficult to use and learn but if you take proper SAS certification training in Delhi or any other city it will be very effective especially if you are a power user. SAS is the leader in business analytics software and services, it helps customers more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1966 SAS has given “The Power to Know” to its customers around the world.

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